Avaya

Avaya MarketLeaders Program

The Avaya MarketLeaders program offers Avaya partners discounted solutions for a slew of marketing challenges, from website design to event planning. To help those partners take better advantage of funds earmarked for marketing efforts, Avaya selected GLG to become the lead agency and revamp the program. Capitalizing on years of GLG channel marketing expertise, the new program now enables Avaya to manage and track hundreds of partner campaigns. A newly-designed online sales tool immediately qualifies and delivers leads to specific accounts. A content management portal gives partners real-time project status, with information on everything from funds available to lead details. And a new reporting system offers Avaya insight into all the active and completed campaigns. It's a market-leading program that drives demand and puts Avaya's partners out in front, not to mention Avaya in the “extremely impressed” category.