Philips

Mobile Defibrillator Demo App

Philips knew their line of Automated External Defibrillators (AEDs) would be a huge success, if only people could try it for themselves. And while building a series of interactive demos that show users just how easy they are to use, we realized information that saves lives should be available to everyone, and the idea for a mobile app was born.

But this mobile app wouldn’t just be a sales tool. By adding step-by-step CPR info, we made it useful for anyone interested in being prepared for emergencies. It was a big and generous move, and we knew it would get attention. Sure enough, the app became an instant success at launch, with well over 7,000 downloads and a customer approval rating of 4+ in the Apple App Store. Philips noted, “Not only is it a great reference and user experience, but also a way for customers to get more information and click-to-buy!” A satisfied customer added, “We should all take CPR classes, but this is a pocket guide for survival.”