T-Mobile

T-Mobile G2 National Launch Videos

After developing a brand marketing strategy for the T-Mobile G2, Garrigan Lyman went to work on a series of five videos created to highlight the smartphone’s features.

To give context to the features of the G2, GLG wrote, directed, and designed real-life scenarios in real-life locations. A sleek, white backdrop is meshed with situational shots as diverse as a neighborhood park or the streets of New York. In every case, the G2 can be seen, up close, performing tasks that real people bring to their lives everyday. Actors, voice talent, custom music, and after effects were all utilized to bring these short stories to life and create something impactful for the brand, both on the microsite and on YouTube. Put the product in the hands of consumers, and big things are bound to happen.