T-Mobile

Sidekick LX Cafe

Of all the phones, in all the social circles, the T-Mobile Sidekick has elevated itself to the role of social director. GLG tapped into this sense of community to help launch the latest Sidekick in an online setting where interaction rules.

GLG designed and developed a stylish stop-motion introduction to a new Sidekick microsite that was set, appropriately, in a coffee shop. Video and sound effects bring social networking features of the phone to life as characters interact with Facebook, MySpace, and Twitter apps. The intro gives the young and social audience a chance to experience the features of the phone in a familiar virtual environment.