Umpqua Bank

We Heart Seattle Campaign

Umpqua Bank loves being a part of its neighborhoods. And not in some rarely-used-mission-statement sort of way - it’s ingrained in their DNA. Walk into any Umpqua store and you’ll find public meeting space, community bulletin boards, free Wi-Fi and (sigh) ice cream. There is such a thing as a grassroots bank and Umpqua is it.

To help Umpqua Bank increase brand awareness in its Seattle stores, GLG created the “We Heart” campaign to tap into that genuine neighborhood passion. The campaign encourages people to share what they “heart” about where they live on Facebook, by text, or even with a love note, with Umpqua rewarding the most-loved neighborhoods and businesses. As it turns out, a grassroots strategy was just the thing for a grassroots bank.