Voilà

"We Are" Integrated Campaign

Voilà is a 10-year-old Haitian telecommunications company facing a strong new non-Haitian competitor. GLG helped the company rediscover its roots with a new brand inspired by the country, its people, and their pride.

Drawing on Voilà’s history as a uniquely Haitian company, GLG re-created the Voilà brand as an expression of Haitian art and culture as well as the brand’s essence that "what you say matters." The campaign commissioned original works by Haitian artists and featured singer-songwriter Wyclef Jean along with fellow Haitians in a series of print, outdoor, online, radio, and television ads. All created in French, English, and Haitian Creole, of course.